So you have gone and done it! You are booked in to your first event and you will have to set up your own 'pop-up shop'. What do I expect? What do I need to take? How much stock will I need? I have done many fairs and events over my 7 and a half years with teresa4cards.co.uk and I hope to be able to answer some of your questions here.
Here are some of the things you are likely to need:
Here is my most recent stall at a fair. I was set up in a barn at a fun day! My set up is very practical, to make best use of the space available. I have seen many beautiful and much more creative stall set ups! It will depend on your products, and quite often as much work will go into the display as the products themselves. Also bear in mind I have been doing my card business for some years so I have plenty of stock to display. A smaller amount of stock is perfectly acceptable and indeed may look much more attractive. I tend to take the kitchen sink with me!
So what to expect? The answer is anything! Some places will offer you more space than others. At school fairs expect the tables to be low. I have also on a couple of occasions been given circular tables or hexagonal tables! If I am going to a new place I quite often take my own table with me even if they are providing tables as if the table is not suitable you can sometimes switch it for your own. At the event pictured about I could have easily fitted in another small table which I didn't think to take with me!
In terms of how much you are going to sell, you can never tell. I have been to fairs where I have sold nothing. Sometimes due to poor footfall, other times people are just not spending money. Sometimes I think I have had a poor fair and then had regular orders come in afterwards from people I have met at that fair.
If you decide to do fairs regularly, over time you will find you get to know which ones work for you and your products. You will also meet other stallholders who will often be very happy to point you in the direction of a good fair or good organiser.
My final tip is to smile and speak to as many people as you can. A simple 'hello' may attract their attention as they are near your table. Some may not respond or reply, that's fine. Others may speak but not stop, also fine! You will get the attention of some that may have passed by otherwise.
Finally, give yourself plenty of time to get there and set up, be flexible in your set up to allow for smaller or larger spaces and see them as a good way to advertise your business. Hopefully you will also make lots of sales while you are there!
Love Teresa xx
Hi, I am Teresa. I am mum to two gorgeous children and I work from home. This blog is about my journey working from home. I hope to be able to help others who are looking for an additional income, or are looking for ways to save money.